I am looking forward to teaching tonight at the Ted Rogers School of Management at Ryerson University. I enjoy teaching, and the mission for tonight’s seminar course is to explore the basics of trade-mark law and, hopefully, make it come to life. What is it, why is it there, and since we have it, what can we do with it?
Apple. Google. Nike. Hermes. It isn’t easy being a brand.
As a lawyer and trade-mark agent, it is one thing to be inside the machinery of the process and to help clients navigate the legalese, technicalities and risks associated with using and enforcing trade-marks. However, it is also exciting to be part of the process of helping a brand come to life and keep its legs in the marketplace. Teaching, and sharing perspectives with business law students on how trade-marks support their business strategies should be a great discussion. Trade-marks and brands: you can’t have one without the other? If you build the brand, will they come? We’ll find out tonight.
